Content farms (also called content mills) employ large numbers of writers to produce text. Google hates them because the content is soulless and pedantic. While there’s nothing inherently wrong with the practice of a room full of scribes producing content for a website, the results too often have bad grammar, disparate information and (at its worst) plagiarism.
A better strategy is for website managers to nurture relationships with individuals who understand the mission of the website and have expertise in it. Reputable Content Sourcing is why most companies with a successful SEO strategy delegate the responsibility of content creation to internal employees or a good content provider. Sourcing it within is the trend for most start-ups, for instance. Each employee must write on a regular basis.
Finally, a website manager should remember to keep a calendar and enforce the publishing schedule like a drill sergeant. Whether you only publish once per month or once per day, make sure it’s at the exact same time. Following these four basic steps for managing content on a website should result in better content and better SEO.