It’s been mentioned many times how having a website is not enough for successful SEO. Most people use networking through LinkedIn, Facebook or Twitter to get personal references from friends, or they look on review sites such as Yelp! or Google Maps to answer questions about perspective businesses. The dissemination of media should be a carefully choreographed affair touching on every kind of outlet, sending content to as many social networking services as possible – in tandem.
A good content manager uses WordPress, social media aggregators to help organize the parallel publishing of media. Hootsuite is one of the more popular tools used by website managers to aggregate and disseminate media, BufferApp is another service which not only pulls in the major social media services to one place, but lets you schedule when to send out the messages over the course of the weeks to come.